While there are many other reasons in the company’s history for their success in recent years, these are the dominant themes of their astounding success. Despite the spread of Covid-19, the market cap of Apple has kept growing and this is just an indication that its competitive advantage is a lot stronger than the rival brands. Competitive advantage is having a superior performance relative to your competitors. Every business must have at least one competitive advantage in the market that allows it to create greater sales, profit margins and satisfy more customers than its competitors. Apple (NASDAQ: AAPL) apart from being a leading technology brand is also the first company in the world to have touched the market cap of $1.5 trillion. To have a competitive advantage a company should have a right strategy, consequently to have distinctive competences and as a result to have good resources and capabilities, Inch bring high profitability to the company. Apples Cost and Differentiated Competitive Advantage. An example of this is Apple’s differentiated expertise in software, hardware, and services. Apple Inc. is established in the United States and deals with electronics, software and online services. Apple Inc.'s Sustainable Competitive Advantages Apple's closed ecosystem and brand appeal will protect its core iPhone business from hungry rivals. Apple is set apart from its competition by its combination of hardware and software, by the content gate-keeper strategy embodied in iTunes, and by their successful retail strategy. Strengths. Apple’s competitive advantage clearly lies in its organizational culture. The competitive advantage of Apple also comes from its product design. Without his leadership, the company might not be in a position to develop products that will transform the market. Competitive Advantage of Apple. 1. by adamkasi | Dec 19, 2017 | Companies. #1: Apple designs ALL the software, firmware and hardware in unison. Apple has been very successful in this area of competition, establishing a large customer base that, basically, would not consider abandoning its iPhones in … Unique ability to design and develop proprietary hardware, software, applications and services. Apple’s vertical integration has given the company its competitive advantage; the company has more control of its value chain, its component costs, owning chip manufacturers, manufacturing and operating in a closed … Therefore, every Apple product is designed to offer better experience than any other rival products. Apple Inc.’s ability to design and develop its own hardware, software, applications and services allows the company to introduce unique, innovative and easy-to-use products and solutions for its customers. However the leadership for maintaining the specific cultural orientation comes from Steve Job’s vision of the future direction of product development. Competitive Advantage (Apple’s Competitive Advantage, 2004). 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